:: about ::
occupation:full-time mom + wife
interests:mod, modern, futuristic + space-age design, technology, music, books, blogs + adventures
resides:sixties vintage prefab in silicon valley between yahoo + google since summer 2005, but we lived in a tiny apartment in oakland,ca before that
:: links ::
:: archives ::
09.2004 01.2006 02.2006 03.2006 04.2006 05.2006 06.2006 07.2006 08.2006 09.2006 10.2006 11.2006 12.2006 01.2007 02.2007 03.2007 04.2007 05.2007 06.2007 07.2007 08.2007 09.2007 10.2007 11.2007 12.2007 01.2008 02.2008 03.2008 04.2008 05.2008 06.2008 07.2008 08.2008 09.2008 10.2008 11.2008 12.2008 01.2009 02.2009 03.2009 04.2009 05.2009 06.2009 07.2009 08.2009 09.2009 10.2009 11.2009 12.2009 01.2010 03.2010 06.2010 07.2010 10.2010 11.2010 01.2011 02.2011 03.2011 04.2011 05.2011 06.2011 07.2011 09.2011 10.2011 11.2011 01.2012 02.2012 04.2012 05.2012 06.2012 07.2012 08.2012 09.2012 10.2012 11.2012 12.2012 01.2013 02.2013 03.2013 04.2013 05.2013 07.2013 08.2013 09.2013 10.2013 11.2013 02.2014 03.2014 04.2014 05.2014 06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 05.2015 08.2015 10.2015 11.2015 01.2016
check out my archives for more mod stuff!
:: subscribe :: feed email +modmomon
:: mod*pals ::
:: happy mother's day :: optimist
:: happy father's day ::
Museum of Modern Art has a kids collaboration with Chronicle Books
the latest Modern Play Family kit Play Town by Illustrator Laura Ljunkgvist launches 7/25.
i'm thrilled i got to ask Laura about her art + get a sneak peak of Play Town:
"Well, I guess it all started in 06 when I was assigned to do the covers for the MoMa design store catalogue. That lead to more work for MoMa and I am happy to say that I am finishing up another kids product for them now.
Chronicle Books is producing Play Town, so that is who I worked with on the design and production. Both MoMa and Chronicle are dream clients, who will give you a brief that's very "conceptual" and lets you interpret that in your way. They of course have their opinions and we go back an forth a few times until we're all happy. I can rest assured that everything will be of high quality and well made in the end, but why it's such a pleasure to work for a client with such stature is that they are confident. Confident in their choice of you as the artist. They picked you because they want what you do and they aren't gonna stand over you and hold your hand and try to make you do something that's not you.
But oh, how much fun I had doing Play Town! I really needed all my professional experience going in to this as this was pretty technical with lots of "problems to solve" (love doing that by the way!). Yet, creatively, I felt like I was back in art school. My art has always been very flat. I don't mean flat in the sense that it is printed on paper, but I hardly use any perspective, so there is not that much depth in my art. Not in a conventional sense anyways.
One of the things I had most fun constructing with was the hospital building. When I made that "3D red cross" on the roof and the entrance with the awning above, I felt like a genius! Another one that made me feel pretty smart was designing the "entrance with the stairs", leading up to the "federal building".
I am obsessed with patterns. I have a huuuuge library of patterns in my computer that I have created. This was the time to apply some of them! One of my favorite patterns shows up on a few buildings in different ways and is also the dominant visual on the box. It comes from that "orange plastic grid" that sometimes you can see at construction sites. I always liked it, I knew I wanted to do something with it, so one day stole a piece and scanned it in to my MAC. "Play Town" was the time to bring it out!"
now the MoMA modern play family by Chronicle has a town :)
MoMA Modern Play Family by Chronicle
by ~mod*mom~ at 12.7.12 Â©
Adorable. I wonder how tall it is for my little Godzilla
Love this! So cool! Glad you are back modmom!
ahhh thanks for letting us know! I even never imagine there's a toy like MoMA. "Lego is being boring nowadays" (my kiddo told me this, can't you believe that?!)
I bought the modern family at the Stanford University art museum store