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Museum of Modern Art has a kids collaboration with Chronicle Books
the latest Modern Play Family kit Play Town by Illustrator Laura Ljunkgvist launches 7/25.
i'm thrilled i got to ask Laura about her art + get a sneak peak of Play Town:
"Well, I guess it all started in 06 when I was assigned to do the covers for the MoMa design store catalogue. That lead to more work for MoMa and I am happy to say that I am finishing up another kids product for them now.
Chronicle Books is producing Play Town, so that is who I worked with on the design and production. Both MoMa and Chronicle are dream clients, who will give you a brief that's very "conceptual" and lets you interpret that in your way. They of course have their opinions and we go back an forth a few times until we're all happy. I can rest assured that everything will be of high quality and well made in the end, but why it's such a pleasure to work for a client with such stature is that they are confident. Confident in their choice of you as the artist. They picked you because they want what you do and they aren't gonna stand over you and hold your hand and try to make you do something that's not you.
But oh, how much fun I had doing Play Town! I really needed all my professional experience going in to this as this was pretty technical with lots of "problems to solve" (love doing that by the way!). Yet, creatively, I felt like I was back in art school. My art has always been very flat. I don't mean flat in the sense that it is printed on paper, but I hardly use any perspective, so there is not that much depth in my art. Not in a conventional sense anyways.
One of the things I had most fun constructing with was the hospital building. When I made that "3D red cross" on the roof and the entrance with the awning above, I felt like a genius! Another one that made me feel pretty smart was designing the "entrance with the stairs", leading up to the "federal building".
I am obsessed with patterns. I have a huuuuge library of patterns in my computer that I have created. This was the time to apply some of them! One of my favorite patterns shows up on a few buildings in different ways and is also the dominant visual on the box. It comes from that "orange plastic grid" that sometimes you can see at construction sites. I always liked it, I knew I wanted to do something with it, so one day stole a piece and scanned it in to my MAC. "Play Town" was the time to bring it out!"
now the MoMA modern play family by Chronicle has a town :)
MoMA Modern Play Family by Chronicle
by ~mod*mom~ at 12.7.12 Â©
Adorable. I wonder how tall it is for my little Godzilla
Love this! So cool! Glad you are back modmom!
ahhh thanks for letting us know! I even never imagine there's a toy like MoMA. "Lego is being boring nowadays" (my kiddo told me this, can't you believe that?!)
I bought the modern family at the Stanford University art museum store
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